New site, 85 days in. Skipped the crowded geo keyword battleground ("Taipei plumber" etc.), went instead for nationwide pain-point queries (heater not igniting, leak repair costs) and grabbed top 5 rankings nationally. Traffic KPI passed via the contract's growth-rate alternative clause — proving the contract's thresholds allow new sites to pass on merit of growth, not just absolute numbers.
Challenge
Chang Yong is a newly founded plumbing service. Traditionally plumbers rely on LINE word-of-mouth and local outreach. The new site launched with zero Google search baseline. Local SEO is fiercely competitive ("Taipei plumber" keywords are dominated by big platforms), making it very hard for a small provider to start from zero.
Strategy
Abandoned the crowded geographical keyword battle; instead, focused on "nationwide problem-solving" content SEO — targeting real pain-point searches like heater ignition failure, leak repair, wall-free pipe repair. Each problem gets a dedicated deep article with specific search intent ("heater keeps clicking without igniting") replacing vague terms ("Taipei plumber").
Data Results
85 days data: first impression on 2026-01-27, daily impressions broke 1,000 in mid-April
KPI Audit (Contract Standard)
KPI A · Keyword Ranking
PassMultiple keywords rank ≤ 10 (2 rank ≤ 3)
KPI D · Organic Traffic Growth
Pass (Growth Clause)Last 30d: 245 clicks, daily growth +1,125% (far above 30% alternative clause)
KPI E · Impression Growth
PassLast 30d: 12,361 impressions, daily growth +1,225%
Bonus: The More Specific the Pain, the Easier the Win
Generic geo keywords like "Taipei plumber" are a red-ocean fight — small operators can't break in. But what users actually type into Google is "heater won't ignite" or "wall-free leak repair cost" — these exact pain-point phrases rank in position 2–4 with double-digit CTR. The real pain in the customer's head is the best keyword.
「Even without relying on geo keywords, customers nationwide find us — pain-point queries like heater and leak issues all rank in Google top 5.」
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