117 professional articles

SEO Blog

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Google's New Switch for Site Owners: An Embeddable Preferred Sources Button, Plus Conversational Discover Controls
geo

Google's New Switch for Site Owners: An Embeddable Preferred Sources Button, Plus Conversational Discover Controls

On 20 August 2026 Google shipped three personalisation features. One of them — the Preferred Sources button — can be embedded directly on your own pages, so a reader adds you as a preferred source in one click. Here is what each feature is, which one you can act on today, and why it matters for direct reader relationships in a zero-click era.

7 min
One Question Becomes Dozens: What Query Fan-Out Is, and What Moz's 50k Study Found
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One Question Becomes Dozens: What Query Fan-Out Is, and What Moz's 50k Study Found

AI search does not take your question and go looking for an answer. It expands the question into a set of sub-questions, retrieves for each, then assembles a response — Google's own term for this is query fan-out. Moz tested 50,000 fan-outs and found two expansion types account for 97% of brand mentions. Here is the mechanism, the study, and a method for auditing your own coverage gaps.

10 min
AI Recommends Your Brand, Then Cites Someone Else — Only 2.8% of Citations Are Brand-Owned
geo

AI Recommends Your Brand, Then Cites Someone Else — Only 2.8% of Citations Are Brand-Owned

A study of purchase-decision queries analysed 1,851 sources cited across Google AI Mode, ChatGPT and Perplexity and found only 2.8% were brand-owned pages, with 59% coming from third-party review sites. Here is the difference between being recommended and being cited, and what it means for how you set GEO goals.

9 min
Will Google Penalise AI-Written Content? The Honest Answer After the August 2026 Spam Update
seo-trends

Will Google Penalise AI-Written Content? The Honest Answer After the August 2026 Spam Update

Rankings moved after Google's August 2026 spam update and the chatter started: 'Google is going after AI content.' This article works through Google's actual spam policy text and Pew's data to separate what Google said from what practitioners inferred — and names the three things worth checking instead of whether you used AI.

10 min
Seven GEO Vendors Launched in One Month — How Should a Business Owner Read a GEO Proposal?
website-management

Seven GEO Vendors Launched in One Month — How Should a Business Owner Read a GEO Proposal?

August 2026 brought at least seven GEO / AI-search-optimisation launches in Taiwan inside three weeks, spanning payments, manufacturing, retail and dentistry. This is not a vendor comparison. It is a method for testing a proposal against official documentation: six questions to ask, four claims that need follow-up, and how to define an outcome you can actually verify.

11 min
Agentic Commerce Is Here: Miss These 3 Structured Data Fields and AI Can't Buy From You [2026]
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Agentic Commerce Is Here: Miss These 3 Structured Data Fields and AI Can't Buy From You [2026]

In 2026 agentic commerce is taking off, with AI not just recommending but checking out for shoppers. A SALT.agency audit found about 70% of audited product pages miss three key structured data fields. This article breaks down which structured data e-commerce sites must add so AI shopping agents can see and buy your products.

10 min
AI Cites You but Gets You Wrong? Building a Brand Source of Truth [2026]
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AI Cites You but Gets You Wrong? Building a Brand Source of Truth [2026]

In 2026, AI citing you but getting you wrong is becoming a brand's biggest hidden risk. This guide gives businesses a working playbook: why trust is now the most important visibility signal in AI search, how to build a single 'source of truth' page on your site (legal name, service scope, price range, contact info), and how to make your description consistent across platforms so AI cites you correctly instead of stitching things together.

11 min
AI Overviews vs AI Mode: What's the Difference? Taiwan's 2026 Zero-Click Reality
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AI Overviews vs AI Mode: What's the Difference? Taiwan's 2026 Zero-Click Reality

What is AI Overviews, and how is it different from AI Mode? Using the latest 2026 first-party data, this article breaks down what these click-eating features actually look like, which one Taiwanese users really see, what queries get intercepted, and what the 68%, 93%, and 58% zero-click numbers each measure.

10 min
Google Says AI Search Sends Billions of Clicks, but Your GSC Doesn't Match? A 2026 Breakdown
geo

Google Says AI Search Sends Billions of Clicks, but Your GSC Doesn't Match? A 2026 Breakdown

In 2026, Google's head of Search, Nick Fox, claimed AI search sends billions of clicks a week — yet your GSC shows nothing close. This article breaks down the four real reasons for the gap and gives marketing leads a way to explain it to the boss, plus the three verifiable numbers you should track instead.

9 min
AI Says Your Store Closed? A 5-Platform Check to Fix Wrong Location Info [2026]
geo

AI Says Your Store Closed? A 5-Platform Check to Fix Wrong Location Info [2026]

AI often gets your store address and postcode wrong, claims you've closed, or invents services you don't offer. This 2026 guide gives local businesses a working playbook: how to self-check across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, then fix the data sources — aligning your Google Business Profile, website, and structured data.

10 min
How to Check if ChatGPT and Other AI Tools Cite Your Website: A 2026 Self-Audit SOP
geo

How to Check if ChatGPT and Other AI Tools Cite Your Website: A 2026 Self-Audit SOP

Want to know whether ChatGPT or Perplexity cites your website? This 2026 guide gives marketing leads a hands-on AI self-audit SOP: which prompts to ask, how to check across five AI platforms, how to log results into a tracking sheet, and what to do first when you find you aren't cited. Manual prompting, your own GA4/GSC data, and visibility tools — combined, and free to start.

10 min
How to Get Cited by AI in the Zero-Click Era: 2026 Content Strategy
geo

How to Get Cited by AI in the Zero-Click Era: 2026 Content Strategy

In 2026, clicks are intercepted by AI summaries — so chasing rankings matters less than getting cited. This guide teaches three ways to make your content quotable by ChatGPT and AI Overviews: answer-first writing, binding your brand name to facts, and citable paragraph structure.

10 min
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