An e-ticket platform's pages can only ever catch brand terms and hotel names — there was no landing point anywhere upstream of the travel decision. We built 22 topic clusters and 189 Traditional Chinese articles (then localized into Japanese, Korean and English for 756 files across 4 languages), mounted via reverse proxy on the main site's /guides subdirectory. 113 days after launch, this content section brought in 157,090 Google clicks — 69% of the entire site.
Challenge
Cool Price is the family-travel e-ticket platform run by Yunchi Travel Agency (雲起旅行社), selling hotel stay vouchers. The problem: voucher pages and campaign pages are transactional by nature — they only catch searches like the brand name or a specific hotel name, from people who already know what they want to buy. But the real demand upstream — 宜蘭親子飯店推薦 ("Yilan family hotel recommendations"), 國旅補助怎麼申請 ("how to apply for the domestic travel subsidy"), 三天兩夜怎麼排 ("how to plan a three-day two-night itinerary") — had no page anywhere on the site to catch it.
Strategy
Build a content hub, not a few blog posts. The 22 topic clusters cover family hotels (broken down into 8 regional sub-clusters, 62 articles), itinerary planning, festivals and seasons, camping and unique stays, family trips to Japan and more; all 189 Traditional Chinese articles were then fully localized into Japanese, Korean and English, for 756 content files in total. For deployment we deliberately used an nginx reverse proxy to mount it as the main site's /guides subdirectory rather than a subdomain, so the authority the content accumulates stays on the main domain.
Data Results
GSC last 3 months (2026/5/4–8/3), Cool Price site-wide performance: 164K clicks, 4.52M impressions. Every other figure on this page is scoped to the /guides content section we are responsible for.
KPI Audit (Contract Standard)
KPI A · Keyword Ranking
PassAmong the queries sampled by GSC, 20,017 have an average rank ≤ 10, and 4,447 of those ≤ 3. The impression-weighted average rank is 7.1.
KPI D · Organic Traffic Growth
Pass/guides accumulated 157,090 clicks, far above the "≥ 1,000 cumulative" threshold. Monthly curve: April 3,305 → May 24,399 → June 50,248 → July 69,103.
KPI E · Impression Growth
Pass/guides accumulated 4,477,736 impressions, far above the "≥ 5,000 cumulative" threshold. The last 30 days alone accounted for 1,873,830.
Bonus: Rescuing an Article That Had Already Been Written Wrong
The single strongest page on the site is 〈2026 國旅補助懶人包〉 ("2026 Domestic Travel Subsidy Cheat Sheet") — 15,681 clicks, 413,711 impressions, average rank 5.9. But what it originally said was "a budget of roughly NT$2 billion, with the first wave expected to start in April 2026." The policy later changed. The content freshness round on 2026-07-30 corrected it to "NT$3.46 billion in central government budget, pushing for a September rollout," and added the actual amounts of the five major schemes plus the pre-registration lottery system. The same round did two other things: the passive track compared all 189 articles × 4 languages page by page, changing 344 files and replacing 8 sets of outdated official statistics; the proactive track built a monitoring pipeline over 9 news sources from scratch. The value of policy-driven content isn't set on the day it is written — it's set by whether you have a mechanism to notice when it expires.
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