geo
AI Recommends Your Brand, Then Cites Someone Else — Only 2.8% of Citations Are Brand-Owned
A study of purchase-decision queries analysed 1,851 sources cited across Google AI Mode, ChatGPT and Perplexity and found only 2.8% were brand-owned pages, with 59% coming from third-party review sites. Here is the difference between being recommended and being cited, and what it means for how you set GEO goals.
9 min
