Roomfit is an online room-layout and floor-plan tool. Its first Search Console impression landed on 2026-07-18, giving just 29 days of data to 2026-08-15. Twenty-nine days is not enough to talk about growth — the first month is the whole period, so the denominator is meaningless — so this page does not. What can be reported honestly is three things: how fast Google indexed the site, the split between brand and non-brand queries, and how far into the rankings the content has actually reached.
Challenge
A new site's first 30 days are the easiest numbers to misread. Impressions can spike because a single page brushed against one high-volume query, which looks like success. Brand-name clicks blend into the total and inflate the apparent SEO result. Both happened here: 32% of the site's 20,613 impressions come from one English article whose average position is 18.5 — page two, where almost nobody clicks. Saying that clearly is worth more than reporting a flattering total.
Strategy
All content targets long-tail usage scenarios for the tool — free alternatives, dimensioning a floor plan, exporting a furniture list — one question per page. The 232-page /blog subtree absorbs 98% of site impressions; the homepage only catches brand queries. Both Chinese and English versions were built deliberately, so the same topic accumulates rankings in two languages. The English side is still on page two, but the impressions are already there: the topic choice is right, the ranking simply has not arrived yet.
Data Results
Google Search Console default “last 3 months” view. GSC has aligned the x-axis to this site's first impression on 2026-07-18, so the chart is not a full three months. The screenshot shows 360 clicks and 21.8K impressions — higher than the stats on this page because the GSC view includes one extra day (2026-08-16). This page consistently cuts off at 2026-08-15.
KPI Audit (Contract Standard)
KPI A · Keyword rankings
PassOf the 1,573 queries sampled by GSC, 301 average position ≤ 10, of which 51 are ≤ 3. For a 29-day-old site this means the content is indexed and already competing.
KPI D · Organic traffic growth
Not enough dataThis is our own site with no signing date, so there is no 90-days-before-signing baseline as defined in contract §7.D to compare against; there are also only 29 days of data, where the first month is the whole period and a growth rate has no denominator. Not assessed this period, and not converted into a growth figure by any other means.
KPI E · Impression growth
Not enough dataAs with KPI D: no baseline to compare against, and only 29 days of data. Not assessed this period.
The bonus: the 6,668 impressions we are deliberately not claiming credit for
The site's highest-impression page is the English guide to free SketchUp alternatives: 6,668 impressions, 32% of the site total. On impressions alone it is the standout page. But its average position is 18.5 — page two — and in 29 days it converted to 11 clicks. Writing it up as “one page, over six thousand impressions” would not be a lie, but it would read as a result. What actually happened is that the topic was chosen well (Google is willing to show it) and the ranking has not arrived (nobody can click it yet). The right response is to strengthen that page until it moves to page one, not to put the number in a report. Telling those two apart is exactly what a new site's first 30 days require.
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