![Should You Opt Out of Google AI Search? The UK Mandate Explained — and What to Do Instead [2026]](/_next/image?url=%2Fblog%2Fimages%2Fgeo%2Fgoogle-ai-search-opt-out-01.webp&w=3840&q=75)
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Should You Opt Out of Google AI Search? The UK Mandate Explained — and What to Do Instead [2026]
In June 2026 the UK CMA forced Google to give publishers an AI search opt-out — a world first. This guide explains the two-tier opt-out (AI features and model fine-tuning), the nine-month timeline and attribution rules, then answers the question that matters for SMBs: should you follow? Short answer: not yet.
12 min
