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Google's New Switch for Site Owners: An Embeddable Preferred Sources Button, Plus Conversational Discover Controls
On 20 August 2026 Google shipped three personalisation features. One of them — the Preferred Sources button — can be embedded directly on your own pages, so a reader adds you as a preferred source in one click. Here is what each feature is, which one you can act on today, and why it matters for direct reader relationships in a zero-click era.
7 min
