Running out of inspiration for your copy?
Or spending hours just to produce a few lines?
AI copywriting tools can solve that problem. From marketing copy to social media posts, AI can quickly generate multiple versions for you to choose from.
This tutorial covers how to write copy with AI, including tool recommendations, real-world applications, and prompt examples you can use right away.
What Is an AI Copy Generator?
AI Copy vs. Human-Written Copy
| Aspect | Human-Written | AI-Generated |
|---|---|---|
| Time | Several hours | A few minutes |
| Variations | 1-2 versions | Multiple versions |
| Creativity | Highly original | Needs refinement |
| Cost | Higher | Lower |
| Brand voice | Precisely controlled | Requires training |
Advantages and Limitations of AI Copy
Advantages:
- Speed: Generate multiple versions in minutes
- Break through blocks: Quickly spark ideas when you're stuck
- Low cost: Reduce labor investment
- A/B testing: Rapidly produce test materials
Limitations:
- Lacks brand understanding: Requires clear instructions
- Can be too generic: Needs differentiation
- Requires editing: Can't be used as-is
- Can't replace strategy: It's just an execution tool
For a more comprehensive AI writing guide, check out our core page.
AI Copy Generator Recommendations
General Purpose: ChatGPT, Claude
ChatGPT:
- Most widely used
- Free version is sufficient
- Supports all copy types
- Rich ecosystem
Claude:
- Strong long-form capability
- Excellent analysis and reasoning
- More careful and accurate
- High-quality output
Recommendation: If you don't have special requirements, start with the free version of ChatGPT.
Professional: Copy.ai, Jasper
Copy.ai:
- Designed specifically for copywriting
- 90+ templates
- Free version available
- Intuitive interface
Jasper:
- Professional marketing tool
- Brand voice configuration
- Team collaboration features
- From $49/mo
Recommendation: If you produce copy at scale and have the budget, professional tools are more efficient.
Free Tools: Rytr, Notion AI
Rytr:
- Fully usable free version
- Multiple tone options
- Simple to operate
Notion AI:
- Integrated within Notion
- Great for converting notes to copy
- $10/mo (requires Notion)
Chinese-Optimized Tools
ERNIE Bot:
- Developed by Baidu
- Best Chinese language comprehension
- Free to use
- Suited for Chinese-language contexts
Copy is best left to the professionals. Consult us about AI copywriting services on LINE.
👉 Free consultation on LINE: @006ljkda
Practical AI Copywriting Applications
Marketing Copy
Use cases:
- Product landing pages
- Sales pages (Landing Pages)
- Email promotions
- Event campaigns
Prompt example:
You are a senior marketing copywriter.
Write 3 versions of marketing copy for the following product:
Product: Online SEO course
Target audience: Entrepreneurs who want to learn SEO
Selling points: Hands-on teaching, small class size, assignment reviews
Price: $4,990
Requirements:
- Each version 100-150 words
- Include pain point, solution, and call to action
- Tone: friendly but professional
Social Media Posts
Use cases:
- Facebook posts
- Instagram captions
- LinkedIn business content
- Twitter posts
Prompt example:
Write 3 Facebook posts to promote my coffee shop.
Coffee shop features:
- House-roasted specialty coffee
- Quiet reading space
- Free WiFi
- Weekend live music
Requirements:
- Each post 50-100 words
- Include 2-3 emojis
- Casual, friendly tone
- End with an engagement question
Ad Copy (Facebook, Google Ads)
Use cases:
- Facebook Ads
- Google Search Ads
- Google Display Ads
Prompt example:
Write Facebook ad copy for the following product:
Product: Weight loss supplement
Target audience: Women aged 25-45 who want to lose weight healthily
Selling points: Natural ingredients, no rebound, patented technology
Requirements:
- Headline: 1 line (attention-grabbing)
- Body: 3-4 lines (pain point + solution)
- CTA: 1 line
- Provide 3 versions for testing
Email Subject Lines and Content
Use cases:
- Email subject lines
- Newsletter content
- Promotional notifications
Prompt example:
Write email subject lines and an opening paragraph.
Topic: Limited-time holiday sale
Product category: Skincare
Discount: 30% off everything
Duration: Nov 10-12
Requirements:
- 5 subject line options
- Each under 50 characters
- Create urgency
- Opening paragraph: 50 words
Product Descriptions and E-Commerce Copy
Use cases:
- Product descriptions
- Specifications
- Feature highlights
Prompt example:
Write product description copy:
Product: Wireless Bluetooth earbuds
Brand: XX
Price: $99
Key features:
- Active noise cancellation
- 30-hour battery life
- IPX5 waterproof
- Touch controls
Requirements:
- 150-200 words
- Emphasize experience and feelings
- Suitable for e-commerce platforms
AI Copywriting Prompt Examples
Marketing Copy Prompt Formula
Basic formula:
Role + Task + Product Info + Audience + Requirements + Format
Full example:
[Role] You are a marketing expert skilled in conversion copywriting
[Task] Write sales copy for the following product
[Product Info]
- Product: AI article generation service
- Price: $300/10 articles
- Features: SEO-optimized, human-reviewed, 1-week delivery
[Target Audience]
- Small and medium business owners
- Need website content
- Don't have time to write themselves
[Requirements]
- Use the AIDA framework
- Include data-backed claims
- Tone: professional but approachable
[Format]
- Headline: 1 line
- Pain point: 2-3 lines
- Solution: 3-4 lines
- Evidence: 2 lines
- CTA: 1 line
Social Media Post Prompt Examples
Facebook post:
Write a Facebook post.
Topic: Sharing entrepreneurship lessons
Tone: Sincere, motivational
Length: 100-150 words
Include: 1-2 emojis, 1 question
Instagram post:
Write Instagram caption copy.
Product: Handmade cake
Style: Artsy, warm
Length: 50-80 words
Hashtags: 3-5 relevant tags
Ad Copy Prompt Tips
Tip 1: Specify character limits
Google Search Ads have strict character limits — tell the AI explicitly.
Headline 1: Max 30 characters
Headline 2: Max 30 characters
Description: Max 90 characters
Tip 2: Request multiple versions
Please provide 5 versions for A/B testing
Tip 3: Specify persuasion techniques
Use "scarcity" and "social proof" persuasion techniques
How to Make AI Copy Sound More Human
AI-generated copy often sounds too "generic." It needs a human touch.
Add Your Brand Voice
Method 1: Provide brand guidelines
Brand voice:
- Professional but not stuffy
- Like talking to a friend
- Occasional light-hearted analogies
- Avoid overly formal language
Method 2: Provide examples
Use this style as reference:
"Hey, still struggling with your copy?"
"We get it — because we've been there too"
Infuse Emotional Elements
AI tends to be too "neutral" — add emotion:
Include these emotional elements in the copy:
- Empathy for the reader's problem
- Excitement about the solution
- Encouragement for the reader
Human Review and Optimization Process
Recommended workflow:
- AI generates drafts: Produce several versions
- Select the best ones: Pick versions with potential
- Add brand elements: Adjust tone and word choices
- Add unique perspective: Include content only your brand can provide
- Final check: Confirm grammar and logic
For more AI article generator insights, check out our tool reviews.
AI copy + professional optimization = better results.
AI Copywriting FAQ
Q: Will AI-written copy sound formulaic?
A: If the prompt isn't specific enough, it can. Solutions: (1) Provide detailed brand voice guidelines; (2) Give AI reference examples; (3) Manually adjust and optimize. Good prompts + human editing = copy that doesn't sound formulaic.
Q: Can I use AI to write a sales page?
A: Yes, but work in sections: (1) Generate individual sections (headline, pain points, solution...); (2) Optimize each part separately; (3) Assemble into a complete sales page; (4) Final human review. Asking AI to write a full sales page in one go usually won't deliver the quality you need.
Q: Does AI copy need editing?
A: Strongly recommended. AI output is a "first draft" that needs: (1) Brand voice alignment; (2) Unique selling points; (3) Tone and wording adjustments; (4) Fact-checking. Using unedited copy directly typically yields poor results.
Q: Are free AI copywriting tools sufficient?
A: For basic needs, yes. The free version of ChatGPT handles most copywriting tasks. If: (1) Your volume is high; (2) You need professional templates; (3) You need team collaboration — then paid tools are worth considering.
Why AI Is a Great Copywriting Partner
AI copy generators can dramatically boost efficiency, but they're not an autopilot machine.
Key takeaways from this article:
- Tool selection: Use ChatGPT for general needs, Copy.ai/Jasper for specialized work
- Use cases: Marketing copy, social media posts, ads, e-commerce descriptions
- Prompt techniques: Role + Task + Info + Audience + Requirements + Format
- Humanization: Add brand voice, emotional elements, and human review
Our recommendations:
- Start practicing with simple social media posts
- Collect useful prompt templates
- Build your own brand voice guide
- AI output + human optimization = best results
For more AI writing techniques and AI article rewriting methods, check out our other articles.
All-in-one AI content service — from copy to full articles, handled in one place.
