4 related articles
In 2026, Google's head of Search, Nick Fox, claimed AI search sends billions of clicks a week — yet your GSC shows nothing close. This article breaks down the four real reasons for the gap and gives marketing leads a way to explain it to the boss, plus the three verifiable numbers you should track instead.
The zero-click search era is here — in 2026, 68% of US Google searches no longer send a click, because AI summaries answer the question right on the page. This article separates what the 68%, 93%, and 58% numbers actually measure, then gives small and mid-sized businesses a four-pillar action map: read the numbers, measure exposure, get cited by AI, and monetize the exposure.
![Should You Opt Out of Google AI Search? The UK Mandate Explained — and What to Do Instead [2026]](/_next/image?url=%2Fblog%2Fimages%2Fgeo%2Fgoogle-ai-search-opt-out-01.webp&w=3840&q=75)
In June 2026 the UK CMA forced Google to give publishers an AI search opt-out — a world first. This guide explains the two-tier opt-out (AI features and model fine-tuning), the nine-month timeline and attribution rules, then answers the question that matters for SMBs: should you follow? Short answer: not yet.
![What Is Persistent Search? Google's Autonomous Search Explained [2026]](/_next/image?url=%2Fblog%2Fimages%2Fgeo%2Fpersistent-search-explained-01.webp&w=3840&q=75)
What is the persistent / autonomous search that Google's Liz Reid talks about? A concept explainer on how search shifts from 'you go search' to 'it keeps searching for you', the six trigger scenarios in a February 2026 patent, and what it means for marketers: content must be monitored continuously, not retrieved once.
